Marketing Strategy
Alignment of business and marketing goals
Forecasting and budgeting by marketing channel
Direction and prioritisation
Identifying opportunities to scale
Campaign budgeting & bespoke KPIs
Campaign planning
Print Management
Creative brief to end product
One off products or entire campaign
All formats: brochure, catalogue, letter, post-card, insert or POS
Procuring print from a large base of suppliers to fit your needs
Buying power and credit facilities
Campaign Management
Scheduling and timeline management
Deadline responsibilities
Data selections
Data cleansing & suppression management
Data supply to third parties
Print Design
Advice on design and format from brief to end product
Tips for creative according to objective
In house designers
Trusted design agency partners
Mailing & Postage
Royal Mail or DSA
International
Data Sortation
Bureau Services – data cleansing
Returns Management
Reporting
KPI reporting at customer segment level
Campaign level reporting
Channel level reporting
Product level reporting
Analytics
Customer profiling and modelling
Answering key business questions on an ad hoc basis
Deep dive campaign analysis
If you would like to find out how your business can grow through data insight please contact us on 01159 488 999.
