Data is the Most Valuable Asset a Business has

When understood and exploited properly,

it drives growth and boosts competitive advantage.

We make that happen

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"Without data you’re just

another person with an opinion"

W.Edwards Deming – Data Scientist

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“Without an opinion you’re

just another person with data”

Forbes.com 2016

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Why we exist

We help companies use their data to drive profit.

We want to offer businesses a new and better way of measuring and leveraging their investment in direct marketing.

Businesses spend a large proportion of their marketing budgets on digital and print campaigns. But many lack the time or in-house resource to be sure they are getting the best possible return on investment. They want to know how their campaigns work together and where they overlap. They need the best advice but need to justify the cost. They want authoritative and nimble support, but without jargon or complex processes.

We give this. We use our experience to know what to look for in the data and how best to exploit what we find.

Our services

Marketing Strategy

Alignment of business and marketing goals Forecasting and budgeting by marketing channel Direction and prioritisation Identifying opportunities to scale Campaign budgeting & bespoke KPIs Campaign planning

Print Management

Creative brief to end product One off products or entire campaign All formats: brochure, catalogue, letter, post-card, insert or POS Procuring print from a large base of suppliers to fit your needs Buying power and credit facilities

Campaign Management

Scheduling and timeline management Deadline responsibilities Data selections Data cleansing & suppression management Data supply to third parties

Print Design

Advice on design and format from brief to end product Tips for creative according to objective In house designers Trusted design agency partners

Mailing & Postage

Royal Mail or DSA International Data Sortation Bureau Services - data cleansing Returns Management

Reporting

KPI reporting at customer segment level Campaign level reporting Channel level reporting Product level reporting

Analytics

Customer profiling and modelling Answering key business questions on an ad hoc basis Deep dive campaign analysis

If you would like to find out how your business can grow through data insight please contact us on 01159 488 996