Data Strategy

Marketing Strategy

  • Alignment of business and marketing goals

  • Forecasting and budgeting by marketing channel

  • Direction and prioritisation

  • Identifying opportunities to scale

  • Campaign budgeting and bespoke KPI’s

  • Campaign planning

Reporting

  • KPI reporting at customer segment level

  • Campaign level reporting

  • Channel level reporting

  • Product level reporting

Analytics

  • Customer profiling and modelling

  • Answering key business questions on an ad hoc basis

  • Deep dive campaign analysis